XOFU Improvements are Live — Plus a First Look at Citation Optimization Coming in Q1 ’26

By The XOFU Team • December 19, 2025 • 3 min

We’ve shipped a set of improvements across XOFU focused on citation data, reporting clarity, performance, and usability. We’re also actively building a new solutioning layer coming in early 2026 that we call Citation Optimization! Check out the webinar recording below:

🎥 XOFU Webinar #2

If you prefer to read instead, here are the highlights from the newsletter and webinar:

Coming in Q1 ’26: Citation-Level Audit, Analysis, and Solutioning

We’re actively building a new solutioning layer coming in early 2026 that we call Citation Optimization.

This goes beyond tracking and reporting, and will include:

• Citation-level audits that explain why content is being cited
• Actionable analysis tied to brand, domain, and page performance
• Optimization recommendations to improve citation visibility across LLMs
• Ability to track solutions over time and measure impact

Improved Citation Data and Reporting

We shipped multiple updates to improve citation clarity and reporting depth:

• Clear distinction between Unique Citations and Total Citations
• Ranked tables for Domains, Pages, and Branded Citations
• Domain and Page totals added to submenu tables
• Pagination added to citation tables (Domains, Pages, Branded Pages)
• Domains, Pages, and Branded Citations Prompt Counts

Smarter Labels, Filters, and UX

We’ve made labeling and filtering faster and more flexible:

• Auto-labeling rules for known domains (e.g., YouTube → Social)
• Select multiple or all domains at once for labeling
• Randomized label colors when generating new domain labels
• Improved citation filtering for Domain and Page views
• TLD and Domain Label filters added with associated values
• New URL filter similar to existing Tags and Platforms filters
• Removed “Actions” column in favor of hover-based “View” actions

Stability, Bug Fixes, and Performance Improvements

We also rolled out stability and performance upgrades:

• Faster load times on the main projects dashboard
• Fixed Domains returning 404s when opened from the Domains Citations page
• Fixed frontend issue hiding platform-based data when using date filters

What We’re Actively Building

Here’s what’s currently in progress alongside Citation Optimization:

• Citation-based content suggestions and optimizations
• Mapping cited content directly to brand mentions
• Improved handling of branded mentions in responses and prompting
• Continued dashboard and performance enhancements

The XOFU Team

Xofu is an AI visibility platform built around the prompts buyers use when they compare options and build a shortlist. It tracks how brands show up across ChatGPT, Google AIO, AI Mode, Gemini, and other assistants.

The platform helps teams see where they’re recommended, where competitors have the edge, and where visibility gaps impact revenue. This makes it easier to spot what’s working, what’s missing, and where to improve.