XOFU Improvements are Live — Plus a First Look at Citation Optimization Coming in Q1 ’26
By The XOFU Team • December 19, 2025 • 3 min
We’ve shipped a set of improvements across XOFU focused on citation data, reporting clarity, performance, and usability. We’re also actively building a new solutioning layer coming in early 2026 that we call Citation Optimization! Check out the webinar recording below:
🎥 XOFU Webinar #2
If you prefer to read instead, here are the highlights from the newsletter and webinar:
Coming in Q1 ’26: Citation-Level Audit, Analysis, and Solutioning
We’re actively building a new solutioning layer coming in early 2026 that we call Citation Optimization.
This goes beyond tracking and reporting, and will include:
• Citation-level audits that explain why content is being cited
• Actionable analysis tied to brand, domain, and page performance
• Optimization recommendations to improve citation visibility across LLMs
• Ability to track solutions over time and measure impact
Improved Citation Data and Reporting
We shipped multiple updates to improve citation clarity and reporting depth:
• Clear distinction between Unique Citations and Total Citations
• Ranked tables for Domains, Pages, and Branded Citations
• Domain and Page totals added to submenu tables
• Pagination added to citation tables (Domains, Pages, Branded Pages)
• Domains, Pages, and Branded Citations Prompt Counts
Smarter Labels, Filters, and UX
We’ve made labeling and filtering faster and more flexible:
• Auto-labeling rules for known domains (e.g., YouTube → Social)
• Select multiple or all domains at once for labeling
• Randomized label colors when generating new domain labels
• Improved citation filtering for Domain and Page views
• TLD and Domain Label filters added with associated values
• New URL filter similar to existing Tags and Platforms filters
• Removed “Actions” column in favor of hover-based “View” actions
Stability, Bug Fixes, and Performance Improvements
We also rolled out stability and performance upgrades:
• Faster load times on the main projects dashboard
• Fixed Domains returning 404s when opened from the Domains Citations page
• Fixed frontend issue hiding platform-based data when using date filters
What We’re Actively Building
Here’s what’s currently in progress alongside Citation Optimization:
• Citation-based content suggestions and optimizations
• Mapping cited content directly to brand mentions
• Improved handling of branded mentions in responses and prompting
• Continued dashboard and performance enhancements