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See when AI recommends your brand to buyers

Xofu runs the prompts buyers use to shortlist vendors across ChatGPT, Google AIO, AI mode, Gemini and more—tracking recommendations over time.

No credit card required

When your exec team asks, “How often do we show up in AI answers?”

Comprehensive analytics and insights to dominate AI-generated recommendations

Advanced Analytics

Bottom-of-funnel prompt tracking

Monitor the specific prompts buyers use to shortlist your product or service: 'best X for Y,' vendor comparisons, solution evaluations, and more. 

Advanced Analytics
Prompt tracking

Competitive benchmarking

Compare your brand against competitors across buyer prompts. See who shows up on each prompt, track share over time, and spot where you're gaining or losing ground in the sources.

Competitive benchmarking
Benchmarking

Citation gap analysis

See which sources get cited when competitors show up and you don't. Then, use that data to prioritize pages to improve and publishers to target.

Citation gap analysis
Platform monitoring

Multi-platform monitoring

Run the same prompts across ChatGPT, Perplexity, Claude, Gemini, and more so you can explain platform differences and avoid overfitting to one assistant.

Multi-platform monitoring

The problem with manual prompt tracking

Without Xofu

  • Manual spot-checks in ChatGPT when someone remembers.
  • Guessing which content gets cited based on assumptions.
  • “I think we're improving.”
  • No idea why competitors show up instead of you.
  • Using screenshots of one-off prompts to prove rank.
With Xofu
  • Scheduled runs on the same prompt set across supported assistants.
  • See sources and pages when assistants include them.
  • Visibility score and source share trending over time after changes.
  • See which competitor sources show up when you don’t.
  • Prompt level reporting on buyer prompts for exec updates.

Free BOFU Visibility Tracker

Does ChatGPT include your brand in the prompts your buyers use to shortlist products and services?

Or, does it recommend your competitors?

In less than 2 minutes, our BOFU snapshot will show how your brand stacks up against competitors in AI answers.

No signup required.

Visibility Rank Score
Share of Voice

AI cites competitors? Fix it.

Work with our sister company, Citation Labs, to turn Xofu reporting into an actionable pilot designed to increase how often you show up in AI answers.

Citation Labs will help you:

  • Rerun your prompt set and map where AI cites others instead of you
  • Build a prioritized roadmap of on-page changes tied to specific prompts
  • Ship an off-page plan focused on earning the sources AI pulls from
  • Help your team ship changes, then rerun and report impact over time
  • Package the pilot results so you can sell expansion internally
Get a free visibility report

Start tracking AI recommendations today

See how often your brand shows up in buyer prompts, which competitors show up instead, and get ideas for on-site and off-site changes that improve visibility.

No credit card required

Frequently asked questions

Most tools track “tell me about Brand” prompts that don't map to revenue. Xofu tracks the prompts buyers use to evaluate and choose, so you see visibility where it affects pipeline.