🧠What is XOFU?
XOFU is your AI-native brand visibility simulator. It investigates how well your brand shows up across the AI-powered internet — not just in traditional search, but in the synthesized answers produced by large language models (LLMs) like ChatGPT, Google AI Overviews, Claude, and others.
With XOFU, you get structured, diagnostic insights into your brand's performance inside AI ecosystems — revealing whether you're mentionable, citable, and retrievable when it matters most.
🛠What Does XOFU Do?
XOFU goes beyond traditional SEO diagnostic tools. It simulates how your brand is interpreted and surfaced by LLMs during real buying-stage queries. Here's how it works:
1. Prompt-Based Visibility Testing
XOFU runs your homepage or key URLs through a purpose-built library of prompts that mirror real user behavior at every stage of the funnel — TOFU, MOFU, BOFU. These prompts are semantically aligned with how actual customers ask discovery, evaluation, and purchase questions.
2. Brand Evaluation
For each prompt, XOFU checks where your brand is:
- Mentioned in the LLM-generated answer
- Positioned as it relates to the mention in the answer
- Cited as an authority, expert, or relevant solution
3. Topical Relevance + Funnel Mapping
XOFU maps these visibility signals (or their absence) to:
- Specific topics your brand is or isn't associated with
- Funnel stages where your presence breaks down
- AI platforms that vary in how and when they surface you
🎯 Why It Matters
AI search engines increasingly bypass links and give direct, synthesized answers. If your brand isn't being cited in those answers, you're not part of the decision-making moment.
Traditional SEO strategies can't guarantee visibility in AI-generated content. XOFU helps you measure, engineer, and optimize your presence in this new AI-native attention layer — before your competitors capture it.
🚀 What Can You Do With XOFU?
- Diagnose Visibility Gaps: Spot missed mentions, weak topic associations, or ambiguous brand presence
- Target Offsite Citations: Identify authoritative domains LLMs already cite and get your brand mentioned there
- Refactor Content: Adjust structure, language, or format to make your pages more synthesis- and citation-ready
- Track Progress Over Time: Benchmark and compare your visibility across platforms, prompt categories, and funnel stages
✅ Want to Know How You Show Up?
Drop your homepage or key URL into XOFU.com to run your first Project diagnostic. You'll get real feedback based on LLM outputs — not just theoretical rankings. In an AI-driven world, visibility isn't about quantity of content — it's about being findable, referenceable, and reused by the systems people now trust to make decisions.