What’s New in XOFU: Faster, Smarter, and More Flexible

Faster performance

Loading times are quicker across the site, and brand project runs complete faster than ever.

Smarter prompts

Prompts now bring in more brand mentions and citations, giving you richer data to track for each brand project.

More control during setup

You can now add, delete, and edit prompts while creating a project.

Flexibility after project creation

Prompts and project topics can be added or removed even after a project has been created.

New Ideal Customer Profile lens (experimental)

During project creation, you’ll see 3 custom ICPs generated for your brand, which you can use to rephrase prompts and fine-tune insights.

Enhanced metrics

Explore new metrics like average position charts, deeper share-of-voice views, and a new citation sub-tab showing individual pages tied to cited domains.

Better trend tracking

Some charts now let you compare the current period against the previous one (once enough data is available).

UI & quality-of-life upgrades

We’ve improved menu usability and chart readability across the platform.

Try it out

Every account comes with one free project! If it’s been a while since you created a project, you can deactivate your current project and start a new one to use the latest project creation and prompt features. Additionally, we’ll be adding more AI Platforms (AI Mode, Gemini, and more) in the coming weeks!

We’re excited for you to try these updates and see how they can bring even more value to your brand projects. If you have any questions about the XOFU platform or how you can impact your LLM visibility, please reach out to us!

Thanks for your support,

- The XOFU Team