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Changelog

Stay informed about the most recent additions and improvements we’ve made to Xofu.

September 15th, 2026Product update

Visibility Gap Analysis: Find where your brand is missing from AI answers

Added a free Visibility Gap Analysis tool to identify where brands appear across AI answers, which competitors show up instead, and which pages may be worth strengthening or creating.

Notes:

  • Added Visibility Gap Analysis for all Xofu users.
  • Generates five relevant market topics and 25 buying questions for each report.
  • Runs questions across ChatGPT, Google AI Overview, and Google AI Mode.
  • Scores brand visibility and extracts citations from model responses.
  • Identifies competitors directly from the brands appearing in AI answers.
  • Compares AI visibility findings against the brand’s existing website.
  • Recommends existing pages to strengthen and missing pages to consider creating based on measured gaps.
  • Emails a shareable report link when the analysis is complete.
  • Reports can be shared with people who don’t have a Xofu account.
  • Supports up to three reports running simultaneously and 10 reports per day.

Bug fixes:

  • Fixed login redirect issues.
  • Improved report sharing via link.
  • Improved handling of malformed or ambiguous website URLs.
August 19, 2026Product update

Model upgrades, Sentiment improvements, and faster Citations

Updated Xofu’s scoring models and improved Sentiment and Citations performance to make brand and competitor analysis clearer and faster.

Notes:

  • Updated the models powering Xofu from GPT 5.4 to GPT 5.6, alongside updates to Gemini models.
  • Improved score delta accuracy and consistency across Sentiment charts and tables.
  • Refactored the By Feature view for clearer analysis.
  • Added category-wide sentiment score changes for comparing brand performance against broader category trends.
  • Merged the Features Bar Chart and table into a single view for comparing multiple brands and competitors over time.
  • Added an on/off toggle to show changes in the Competitors tab.
  • Updated Score Change values to reflect the data currently displayed rather than the difference from the previous run.
  • Updated modals to use brand colors for easier interpretation.
  • Significantly improved load times across the Citations page and its subtabs.

Bug fixes:

  • Fixed misleading time-series values.
  • Fixed CSV export loading issues on large projects.
  • Fixed duplicated prompts when generating multiple prompts from the same URL.
July 21, 2026Product update

Weekly brand summaries, easier prompt management, and improved performance at scale

Added weekly reporting and prompt management improvements to make Brand Projects easier to monitor and manage.

Notes:

  • Added a weekly Monday email summary showing changes in Brand Visibility and Citations.
  • Added visibility gains and losses for individual prompts to the weekly summary.
  • Connected weekly summaries with Event Benchmarking so users can track project movement following specific content updates.
  • Refreshed the Prompt Management tab to make prompt sets easier to review.
  • Improved workflows for removing unwanted prompts and adding new prompts in bulk.
  • Added improved file upload and copy-and-paste options for moving prompts into and out of Xofu.
  • Improved application performance and usability when running projects at scale.

Bug fixes:

  • No major bug fixes included in this release.
June 19, 2026Product update

Entity Audit, Benchmark Events, and Latest-Run Filtering

Added entity auditing, benchmark tracking, and dashboard improvements to make Xofu projects easier to review and analyze.

Notes:

  • Added Entity Audit for signed-in users to check brand signals across Google Knowledge Panel, Wikidata, on-site structured data, and related entity sources.
  • Made Entity Audit results shareable.
  • Added benchmark events for tracking website updates, content releases, and other visibility work across time series views.
  • Added an Events tab for viewing and managing benchmark events in one place.
  • Added a Most Recent Project Run filter to focus dashboard pages on the latest results.
  • Improved dashboard performance for long-running projects.
  • Added dark mode support to the Brand Project Dashboard.
  • Added this changelog page for future Xofu product updates.

Bug fixes:

  • No major bug fixes included in this release.
May 23, 2026Product update

Faster project setup, clearer citation trends, and prompt-level citation performance

Added setup, attribution, and reporting improvements to make Xofu projects easier to manage and analyze.

Notes:

  • Added competitor copying from existing projects.
  • Improved brand alias management so Xofu can attribute brand mentions more accurately.
  • Added citation share and citation count toggles to the Citation Share view.
  • Improved domain-label breakdowns to show which source types carry citations.
  • Added a Prompts view to inspect citation performance prompt by prompt.
  • Standardized data tables so columns can be sorted.
  • Improved multi-line chart colors for readability.
  • Added clearer tooltip guidance for the “Score All Responses” dashboard filter.

Bug fixes:

  • No major bug fixes included in this release.
April 23, 2026Product update

ChatGPT model update, faster prompt exports, and clearer guidance

Updated the ChatGPT + Search model and added prompt export, copy-to-clipboard, and model-change tracking for users.

Notes:

  • Updated ChatGPT + Search tracking from gpt-5-mini to gpt-5.4-mini.
  • Added a model update ticker to show LLM model changes inside Xofu.
  • Added prompt export from the prompt screen.
  • Added copy-to-clipboard for prompts.
  • Updated site and “How Xofu Works” content to make setup and usage clearer.
  • Previewed Claude support for paid users.

Bug fixes:

  • No major bug fixes included in this release.
March 23, 2026Product update

Introducing Sentiment Tracking

Previewed Sentiment Tracking to show how AI platforms describe a brand across the features that shape buying decisions.

Notes:

  • Added feature-level sentiment analysis to the brand project dashboard.
  • Added suggested feature sets based on each project, with options to remove irrelevant features and add custom ones.
  • Added brand-by-feature comparison through a competitive sentiment matrix.
  • Added source tracing to show the URLs and domains cited when AI models discuss each feature.
  • Previewed Sentiment Tracking as a paid-plan feature.

Bug fixes:

  • Fixed minor bugs and UI issues.
Feb 23, 2026Product update

Citation Audit is now live

Added Citation Audit workflows to help users analyze cited domains, cited pages, and prompt-level brand visibility across existing Xofu projects.

Notes:

  • Added three Citation Audit views: Domain Breakdown, Page Citation Map, and Prompt View.
  • Added project tags and AI platform filters for slicing Citation Audit results.
  • Added spreadsheet exports for domain-level and cited-page views.
  • Added single-project sharing with user-specific access.
  • Added compact list view, improved filters, and a cleaner brand project dashboard.
  • Added 30-day mentions and brand citations to the project overview page.

Bug fixes:

  • Resolved various reported bugs and product issues.
Jan 26, 2026New Feature

Introducing Citation Audits

Added Citation Audits to help users analyze existing Xofu projects through a more focused Citation Optimization workflow.

Notes:

  • Added Cited Domains Profiling to show frequently cited domains, their purpose, target audiences, and opportunity type.
  • Added Brand Citation Map to show which websites reinforce, influence, or overlap with the brand’s presence in LLM responses.
  • Added Prompt Inspection to show brand mentions, primary-domain citations, and related Brand Citation Map citations at the prompt level.
  • Made Citation Audits available to all users.

Bug fixes:

  • Resolved various reported bugs and product issues.