Introducing Sentiment Tracking: See How AI Platforms Talk About Your Brand

By The XOFU Team • March 20, 2026 • 3 min

We've been building a new layer of analysis inside Xofu: Sentiment Tracking. This gives you a clearer view of how AI platforms talk about your brand across the features that shape buying decisions. Check out the webinar recording below:

🎥 XOFU Webinar #5

If you prefer to read instead, here are the highlights from the newsletter:

Sentiment Tracking: Coming Soon to Xofu

Instead of stopping at whether your brand shows up, you'll see how AI platforms talk about your brand: pricing, reliability, customer support, and more.

Positive, neutral, and negative claim distribution chart

Sentiment Tracking: How The World Views Your Brand

Sentiment Tracking adds feature-level analysis to your brand project dashboard.

Xofu starts by suggesting a set of features based on your project. You can then review the list, remove what does not fit, and add your own.

That gives you a sentiment model built around the factors that matter in your category, whether that is pricing, reliability, customer support, speed, or something more specific to your market.

Sentiment tracking competitive matrix comparing brands by feature

Sentiment Tracking Features

Rank entities by sentiment across the feature set tied to your project
Compare brands feature by feature in a competitive matrix
Spot gaps quickly by seeing where your brand trails the strongest competitor
Trace sentiment back to source material by viewing the URLs and domains cited when AI models discuss those features

Sentiment tracking citation table showing source URLs and domains

This moves Xofu closer to the question teams keep asking: not just are we present in AI answers, but what story are those answers telling about us?

Important note: Sentiment Tracking is still in preview. It is not live in production yet, and will only be available to paid users.

Thank you for your continued feedback and support,
The XOFU Team