Introducing Visibility Gap Analysis

We just launched a new free tool in Xofu, and it is genuinely easy to use. Enter a brand name, click Build my report, and Xofu takes it from there.

What Happens Behind the Scenes

Xofu identifies five relevant market topics, creates 25 buying questions that don't mention your brand, and runs them across ChatGPT, Google AI Overview, and Google AI Mode.

From there, Xofu:

• Reviews what the models mention and cite
• Scores the results
• Pulls competitors from the answers
• Compares those results with the brand's existing site

What You Get in About 10 Minutes

In about 10 minutes, you'll get a report in three parts:

• The Gap Map. Where your brand appears and where it doesn't, which competitors lead each topic, and by how much.
• The Topic Drill-Down. Visibility and citation share by brand, which sources are being cited, and which pages earn citations for you and for competitors.
• What to Work on Next. Which existing pages to strengthen, and which new pages may be worth creating.

Recommendations Grounded in What the Analysis Found

The important bit: the recommendations come from what the analysis actually found. A new page is only recommended when it is genuinely missing and multiple buying questions point to the opportunity.

Free for Every Logged-In Xofu User

The Visibility Gap Analysis tool is free for all logged-in Xofu users. You can run up to 3 reports at a time and 10 reports per day.

When your report is ready, Xofu emails you a link that you can share with anyone, even if they don't have a Xofu account. No existing Xofu project or setup is required.